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Research papers

Marketing advertising patterns

This paper is based on retail store audits covering the consumer sales movement of 101 established brands of food, household and toiletry products over a seven to ten year period ending 1970-1972. Consumer sales are expressed as a share of market for...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: James O. Peckham
September 1, 1974
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Citation

Peckham, J. O. (1974a, September 01). Marketing advertising patterns . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/marketing-advertising-patterns-


Research papers

Study for non-durables consumer goods (English and French)

Purchase periodicity is a problem of simple mathematic, but the remembrance kept by the buyer is a psychological problem in the sense of "uncertain knowledge and fragmentary of human mind facilitating our affinity with other men.

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Pierre Lacoste
June 15, 1956
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Citation

Lacoste, P. (1956a, June 15). Study for non-durables consumer goods (English and French). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/study-for-non-durables-consumer-goods-english-and-french-